In the beginning, DJs were the faceless human jukeboxes that played and at the whim of their audience. When dance culture boomed DJs became superstars, and fame and ego replaced the love of the music. Luciano represents a third way: he is both a single-minded artist completely devoted to music, and a performer whose charisma is an intrinsic part of his global appeal. Luciano fuses art and fame like no other DJ.
What we did...
- Marketing & PR
- VIP Management
- Sound & Lighting
- Projection Design & Production
- Ticket Sales
As a result the humble, Swiss-Chilean DJ, producer and boss of Cadenza Records is one of the biggest stars of the global electronic music scene.
Now Luciano is among the top DJ's in the world; performing within the field of Minimal, Techno music and is ranked 98 on the official DJ rankings list (www.dj-rankings.com).
The Wave House Mallorca showcase with Luciano, Lee Van Dowski and Dani Casarano was held on the 29th February 2012.
Held at the Globo Balear Teatro in Sol de Mallorca, Globo Events managed the VIP area, ticket sales, sound, lighting and projection display, and marketing for the event that attracted 2000 fans. As the moving platform lowered from the ceiling to reveal Luciano sat back on a luxury red sofa ready to play his set, the crowds could barely contain themselves! The atmosphere was electric and the crowds partied until 6:00h in the morning...The very select few being invited to the VIP After Party held in a spectacular villa in a location that remains a secret until this very day...